BIMA have officially launched their online web series, BIMA Hangouts. Our aim is to help the digital community navigate through the difficult challenges raised by the coronavirus outbreak as well as provide opportunities to up-skill and future-proof. Click here to view our existing content and look out for our upcoming events and see what we have on offer.
Join David Lockie, Web3 Lead at Automattic and Co-chair of BIMA Web3 Council, for this masterclass on SocialFi.
Join Firney for a masterclass on how to utilise Generative AI in your agency today.
Join Passion Digital for a masterclass with other brands and digital disruptors to hear how the landscape of search is changing.
Join Sunshine for an online masterclass focusing on how to cultivate Influencers into your 2023 strategy.
Join Big Group for a workshop on using Large Language Model AI (chatbots etc.) to enhance, improve and accelerate marketing processes.
Join BIMA MD Matt Sullivan for a quick presentation on the entry process for the BIMA Awards 2023.
Join BIMA Partner Impact Futures and find out the benefits of upskilling staff with digital training.
Join us for the first instalment of the BIMA Beat series 2023, "Creativity on the Map."
Join the BIMA Web 3 Council to learn how to create your own POAP (Proof of Attendance Protocol) tokens!
An open discussion for BIMA members to explore ways that our community can support the people of Ukraine with sponsored jobs in UK digital.
To gain a perspective on global trends in the adoption of marketing and customer experience (CX) technology, BIMA Partner Acquia surveyed 8,000 consumers and 800 marketers across the world from July 2020 to August 2021 to create their annual CX report.
Covid-19 has presented a constantly shifting challenge for businesses. With pandemic-related change likely to remain the one business constant for some time to come, this BIMA Hangout aims to provide as much certainty and clarity as possible about what happens next, with practical tips you can implement in your business.
What's involved and why it's not just an ethical but a business imperative.
In this session, Faisal will discuss how Blippar, an early innovator and pioneer in AR since 2011, and one of the UK’s first tech unicorns, has gone through administration and subsequent acquisition, to come back leaner, stronger and better than ever before.
Consent-driven personalisation and a first-party data strategy that builds loyalty: they’re how marketers get beyond third-party cookies.
Almost a year on from the Fabric of Reality, the fully immersive fashion show, created by Verizon Media’s RYOT team in collaboration with the Fashion Innovation Agency and in partnership with Kaleidoscope and the Museum of Other Realities, Aoibheann O'Carroll, Senior Project Manager and Sam Field, Director Creative Technology discuss how they continue to push the boundaries of technology in an era of change.
Dr Mala Mawkin will be interviewing Sam Shah to discuss the rapid uptake and innovation since COVID-19 in healthcare and what the outlook is for the future of healthcare innovation.
Gen Z have a fluid way of processing the world, rather than through a binary framework. It’s not about this or that, but rather, this and that. This mindset represents a paradigm shift when compared to older generations and sets them apart as a distinctive group of people despite their differences of culture, language or background.
How we can take the stimulation of the moment to make our workplaces more productive.
There’s a new face at your boardroom meetings. It’s the 81% of global consumers who believe you have a responsibility to do good in the world.
A look at the technology trends defining a new era of financial services.
Join Ria Ingleby from Headspace to discuss what it means to lead mindfully in times of challenge and change and why it's good for you and good for business.
Browser vendors such as Google and Microsoft are in a race to bring powerful native app features to websites and webapps.
Content consumption is set to change post-pandemic. So how do content teams keep informing and entertaining?
How we can reinvent travel for the next 50 years.
As an industry, we’ve managed to weather the past 12 months by adapting. But few agencies have yet had the chance to consider where all that change has left them – and with a dramatically altered working landscape, it’s not easy to find clear answers.
Fresh insight from Mullenlowe Profero looking into online consumer behaviour.
In 2016/17, the average R&D tax credit claim value was £51,075. By 2018/19, that figure had risen to £63,296. Why are claim values on the rise – and does your R&D tax credit claim stack up? Whether you’re a first time or long-time claimant, R&D tax credits can support your pandemic recovery strategy.
Digital consumption is higher than ever. COVID has seen a huge surge in mobile usage. And against this backdrop, Apple has released iOS 14 with privacy changes that will, Facebook says, “severely curtail its [and everyone else’s] ability to track users' activity”.
In our latest BIMA Huddle, a panel of industry experts come together to explore the new state of mobile marketing.
BIMA Keynote Sessions 2020
You can now watch and download sessions from this year’s BIMA Conference.
2020 was the year that changed the future of customer experiences for good. Often, digital isn’t the primary channel anymore; it’s the only channel. And that places a whole new set of pressures on your content (and the system you use to manage it).
The events of 2020 have shown us that Inclusion & Diversity is a mainstream topic for all digital businesses.
For years, we’ve been talking about ‘headless’ and ‘swappable’ architectures being key to creating agile, responsive experiences. Now comes the real test – a period of uncertainty unlike any we’ve had.
As the world’s innovators we have the ability to create the future, and a duty to ensure that future is sustainable.
Digital transformation took on a whole new level of importance in 2020. And with CIO budgets increased by 20% according to Acquia findings, that only looks set to accelerate.
BIMA’s recent State of the Digital Industry report found that 44% of brands surveyed said they would be ‘Changing their Marketing Strategy’, 39% would be ‘Launching new Services’ and 36% planned to ‘Change their Business Model’ in the coming year. But what should those changes look like?
The movie industry faces huge challenges right now, but on the flipside it’s also opening itself up to new formats, platforms and techniques that drive big returns from small investments and require a new form of creativty.
The digital industry must evolve. It must be more diverse. Without businesses taking a different approach to talent acquisition creativity and innovation will suffer.
The Jägermeister #SaveTheNight campaign was created to help financially support bartenders, artists and makers, a sector that has been decimated by the pandemic.
Trust is hard won and easily lost.
Alpro wanted to get closer to the professional baristas who use its plant-based products, to find new ways to engage with them. Appnovation were the people challenged with doing it.
Recent events have resulted in plenty of evidence about why brands and agencies need to embrace direct to consumer (D2C) eCommerce. Yet very few have addressed the how.
For every generation, the human experience is now a digital experience. But more than any other, Generation Z is defined and shaped by digital – and in return Gen Z shapes and defines digital for everyone else.
Management in changing times is never easy. In this webinar, you’ll hear industry experts/agency executives and clients share their experiences of how to successfully lead an agency through disruption. And there’ll be lots of practical insights to help you define and stay focused on your strategic vision and implement your chosen initiatives.
Getting your data strategy right is crucial for achieving your objectives and delivering success.
Yet as customer touchpoints become ever more complex, data collection becomes more fragmented, increasing the risk of a disjointed customer view. Rich first party data is key to achieving a deep understanding of customer behaviour and the personalised interactions consumers expect - but how can you use this data to deliver competitive advantage? And is a customer data platform (CDP) now an essential part of the digital and marketing technology roadmap?
Digital transformation is a conversation most agencies have been having with their clients for a decade or more. But there remains huge opportunity for agencies able to turn that insight inwards. In this session we explore how to turn an agency’s bread and butter – project-based services – into productised, repeatable and far more profitable offerings. An essential session for any post-pandemic agency looking to find new revenue streams.