BIMA have officially launched their online web series, BIMA Hangouts. Our aim is to help the digital community navigate through the difficult challenges raised by the coronavirus outbreak as well as provide opportunities to up-skill and future-proof. Click here to view our existing content and look out for our upcoming events and see what we have on offer.
Fresh insight from Mullenlowe Profero looking into online consumer behaviour.
The conversation around Programmatic advertising is often dominated by platforms and jargon. But with more spend and a broader range of media moving into the realm, what are the real opportunities and challenges?
This week, as lockdown 3 starts to take its toll, we'll share advice and tips on how can you protect your own and your team’s mental health.
The clock’s ticking down to the end of Brexit transition. Come 1st January, whether the government reaches a deal or not, business will be affected. In this hangout, we’ll explore the post-Brexit landscape from a digital perspective, ask how it will affect you – and consider what you need to do to be ready.
In 2016/17, the average R&D tax credit claim value was £51,075. By 2018/19, that figure had risen to £63,296. Why are claim values on the rise – and does your R&D tax credit claim stack up? Whether you’re a first time or long-time claimant, R&D tax credits can support your pandemic recovery strategy.
Digital consumption is higher than ever. COVID has seen a huge surge in mobile usage. And against this backdrop, Apple has released iOS 14 with privacy changes that will, Facebook says, “severely curtail its [and everyone else’s] ability to track users' activity”.
In our latest BIMA Huddle, a panel of industry experts come together to explore the new state of mobile marketing.
BIMA Keynote Sessions 2020
You can now watch and download sessions from this year’s BIMA Conference.
2020 was the year that changed the future of customer experiences for good. Often, digital isn’t the primary channel anymore; it’s the only channel. And that places a whole new set of pressures on your content (and the system you use to manage it).
For years, we’ve been talking about ‘headless’ and ‘swappable’ architectures being key to creating agile, responsive experiences. Now comes the real test – a period of uncertainty unlike any we’ve had.
Digital transformation took on a whole new level of importance in 2020. And with CIO budgets increased by 20% according to Acquia findings, that only looks set to accelerate.
BIMA’s recent State of the Digital Industry report found that 44% of brands surveyed said they would be ‘Changing their Marketing Strategy’, 39% would be ‘Launching new Services’ and 36% planned to ‘Change their Business Model’ in the coming year. But what should those changes look like?
The movie industry faces huge challenges right now, but on the flipside it’s also opening itself up to new formats, platforms and techniques that drive big returns from small investments and require a new form of creativty.
The digital industry must evolve. It must be more diverse. Without businesses taking a different approach to talent acquisition creativity and innovation will suffer.
The Jägermeister #SaveTheNight campaign was created to help financially support bartenders, artists and makers, a sector that has been decimated by the pandemic.
Trust is hard won and easily lost.
Alpro wanted to get closer to the professional baristas who use its plant-based products, to find new ways to engage with them. Appnovation were the people challenged with doing it.
Recent events have resulted in plenty of evidence about why brands and agencies need to embrace direct to consumer (D2C) eCommerce. Yet very few have addressed the how.
For every generation, the human experience is now a digital experience. But more than any other, Generation Z is defined and shaped by digital – and in return Gen Z shapes and defines digital for everyone else.
How do you know your attraction, recruitment and retention procedures aren’t alienating some of the people you want to attract, recruit and retain
Join us for our Masterclass, where a panel of experts will help you explore the issues, review your procedures and help you ensure that, next time you recruit, no one is unwittingly disadvantaged.
The BIMA Inclusion and Diversity Council will also be launching its new toolkits designed to help make your journey to becoming a more inclusive and diverse organisation easier.
The pandemic has changed the way we work. For many of us, the digital environment has become the only environment. But is that change permanent? And what happens next?
In this BIMA Hangouts session - and using their latest Global Study on the Future Of Work as a backdrop - Verizon Media will discuss the impact the virus has had and how these digital environments are now changing the ways we look at civic, social and professional engagement.