BIMA Webinars:

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Check out our latest webinars

BIMA have officially launched their online web series, BIMA Hangouts. Our aim is to help the digital community navigate through the difficult challenges raised by the coronavirus outbreak as well as provide opportunities to up-skill and future-proof. Click here to view our existing content and look out for our upcoming events and see what we have on offer.

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BIMA Hangout | Increase your Conversion Rate Without being "Too Sales-y"

BIMA Hangout | Increase your Conversion Rate Without being "Too Sales-y"

14th March 2024

Join us and give yourself the best chance of winning new business in a competitive agency landscape this year.

BIMA SHIMA Power Hour - Male Allyship Survey Results

BIMA SHIMA Power Hour - Male Allyship Survey Results

26th February 2024

Women's careers are frequently impacted by challenges related to reproductive health, including issues like fertility treatments, maternity leave, and menopause. But there is a gap between leadership’s knowledge on how to support reproductive health in the workplace, and the comfort to discuss these issues at work.

BIMA x Base Creative | Unlocking the Power of Social Media Storytelling

BIMA x Base Creative | Unlocking the Power of Social Media Storytelling

20th February 2024

Your content isn’t boring. You’re just communicating your content in a boring way.

Storytelling has the power to transform your content, imbuing it with emotional resonance to drive your audience to take action. But there’s a major problem. We all know that storytelling is important, but worry that we have to pay out millions for a fancy story-based ad campaign, or learn to become master storytellers ourselves.

The answer is here.

BIMA x JourneyHR | Building Psychological Safety at Work

BIMA x JourneyHR | Building Psychological Safety at Work

16th January 2024

Join JourneyHR for a Hangout on how to build and harness Psychological Safety in the Workplace.

BIMA x Tangent | 10 Dos and Don’ts of Sustainable Systems Design

BIMA x Tangent | 10 Dos and Don’ts of Sustainable Systems Design

8th January 2024

Join Tangent with a deep dive into the 10 Do’s and Don’ts of Sustainable Systems.

BIMA x CreateFuture | Design Thinking, Principles & Practices

BIMA x CreateFuture | Design Thinking, Principles & Practices

8th January 2024

Join Create Future for a masterclass on Design thinking and how agencies apply these principles.

BIMA Web3 Council | An Introduction to SocialFi

BIMA Web3 Council | An Introduction to SocialFi

23rd October 2023

Join David Lockie, Web3 Lead at Automattic and Co-chair of BIMA Web3 Council, for this masterclass on SocialFi.

BIMA x Firney | Generative AI & ML APIs in Practice

BIMA x Firney | Generative AI & ML APIs in Practice

23rd October 2023

Join Firney for a masterclass on how to utilise Generative AI in your agency today.

BIMA x Passion Digital | The Future of Search… Are You Ready?

BIMA x Passion Digital | The Future of Search… Are You Ready?

26th September 2023

Join Passion Digital for a masterclass with other brands and digital disruptors to hear how the landscape of search is changing.

BIMA x Sunshine Masterclass | Influencers in 2023

BIMA x Sunshine Masterclass | Influencers in 2023

14th July 2023

Join Sunshine for an online masterclass focusing on how to cultivate Influencers into your 2023 strategy.


BIMA In-House Council | Driving Efficiencies in a Challenging Economy

BIMA In-House Council | Driving Efficiencies in a Challenging Economy

26th April 2023
Driving Efficiencies in a challenging economy: Lessons from in-house marketing decision makers from Specsavers, The Athletic and Promon.

BIMA x Impact Futures | How to access funding for digital training

BIMA x Impact Futures | How to access funding for digital training

28th March 2023

Join BIMA Partner Impact Futures and find out the benefits of upskilling staff with digital training.

BIMA Beat | Creativity on The Map

BIMA Beat | Creativity on The Map

23rd March 2023

Join us for the first instalment of the BIMA Beat series 2023, "Creativity on the Map." 

BIMA Web 3 Council | Create your own POAP NFT masterclass

BIMA Web 3 Council | Create your own POAP NFT masterclass

22nd March 2023

Join the BIMA Web 3 Council to learn how to create your own POAP (Proof of Attendance Protocol) tokens!

BIMA x Forecast Hangout | How to Maximise Profit while Minimising Burnout

BIMA x Forecast Hangout | How to Maximise Profit while Minimising Burnout

15th June 2022
A 45-minute discussion and interactive Q&A with Forecast to find out how to maximise profit while minimising burnout.
BIMA Hangout | Jobs for Ukraine

BIMA Hangout | Jobs for Ukraine

1st April 2022

An open discussion for BIMA members to explore ways that our community can support the people of Ukraine with sponsored jobs in UK digital.

BIMA x Acquia Hangout: Top Digital Experience Trends in 2022

BIMA x Acquia Hangout: Top Digital Experience Trends in 2022

11th March 2022

To gain a perspective on global trends in the adoption of marketing and customer experience (CX) technology, BIMA Partner Acquia surveyed 8,000 consumers and 800 marketers across the world from July 2020 to August 2021 to create their annual CX report.


The Law, Future of Work & Coronavirus

The Law, Future of Work & Coronavirus

19th July 2021

Covid-19 has presented a constantly shifting challenge for businesses. With pandemic-related change likely to remain the one business constant for some time to come, this BIMA Hangout aims to provide as much certainty and clarity as possible about what happens next, with practical tips you can implement in your business.

5 Ways to Build Your Brand with Voice by Jen Heape

5 Ways to Build Your Brand with Voice by Jen Heape

14th July 2021
Sustainable Accessibility

Sustainable Accessibility

14th July 2021

What's involved and why it's not just an ethical but a business imperative.

Lifting the Lid on Influencer Marketing: The state of the industry and what needs to change by Charlotte Williams

Lifting the Lid on Influencer Marketing: The state of the industry and what needs to change by Charlotte Williams

14th July 2021
The Past, Present and Future of Augmented Reality by Faisal Galaria

The Past, Present and Future of Augmented Reality by Faisal Galaria

14th July 2021

In this session, Faisal will discuss how Blippar, an early innovator and pioneer in AR since 2011, and one of the UK’s first tech unicorns, has gone through administration and subsequent acquisition, to come back leaner, stronger and better than ever before. 

Cookieless Future is Coming- Are You Ready? by Tom Bianchi and Eric Fullerton

Cookieless Future is Coming- Are You Ready? by Tom Bianchi and Eric Fullerton

13th July 2021

Consent-driven personalisation and a first-party data strategy that builds loyalty: they’re how marketers get beyond third-party cookies. 

Pushing the Boundaries of Technology in an Era of Change by Aoibheann O'Carroll and Sam Field

Pushing the Boundaries of Technology in an Era of Change by Aoibheann O'Carroll and Sam Field

13th July 2021

Almost a year on from the Fabric of Reality, the fully immersive fashion show, created by Verizon Media’s RYOT team in collaboration with the Fashion Innovation Agency and in partnership with Kaleidoscope and the Museum of Other Realities, Aoibheann O'Carroll, Senior Project Manager and Sam Field, Director Creative Technology discuss how they continue to push the boundaries of technology in an era of change.

Healthcare Digital Transformation - Post Covid19 by Mala Mawkin and Sam Shah

Healthcare Digital Transformation - Post Covid19 by Mala Mawkin and Sam Shah

13th July 2021

Dr Mala Mawkin will be interviewing Sam Shah to discuss the rapid uptake and innovation since COVID-19 in healthcare and what the outlook is for the future of healthcare innovation.

Futureproof: How Gen-Z’s empathy, awareness and fluidity is transforming business as usual by Katy Woodrow-Hill and Kelliesha White

Futureproof: How Gen-Z’s empathy, awareness and fluidity is transforming business as usual by Katy Woodrow-Hill and Kelliesha White

13th July 2021

Gen Z have a fluid way of processing the world, rather than through a binary framework. It’s not about this or that, but rather, this and that. This mindset represents a paradigm shift when compared to older generations and sets them apart as a distinctive group of people despite their differences of culture, language or background.

Work Rebooted: Rethought, Remote, Reinvented by Bruce Daisley

Work Rebooted: Rethought, Remote, Reinvented by Bruce Daisley

13th July 2021

How we can take the stimulation of the moment to make our workplaces more productive.

Society’s Seat in the Boardroom - The sustainability agenda by David Tuck + Dr. Gabrielle Walker

Society’s Seat in the Boardroom - The sustainability agenda by David Tuck + Dr. Gabrielle Walker

13th July 2021

There’s a new face at your boardroom meetings. It’s the 81% of global consumers who believe you have a responsibility to do good in the world.

The Future of Finance by Kevin Hanley

The Future of Finance by Kevin Hanley

13th July 2021

A look at the technology trends defining a new era of financial services.

Leading Mindfully by Ria Ingleby

Leading Mindfully by Ria Ingleby

13th July 2021

Join Ria Ingleby from Headspace to discuss what it means to lead mindfully in times of challenge and change and why it's good for you and good for business. 

How Headless WordPress Will Unlock the Future of WebApps by Jason Cohen

How Headless WordPress Will Unlock the Future of WebApps by Jason Cohen

13th July 2021

Browser vendors such as Google and Microsoft are in a race to bring powerful native app features to websites and webapps. 

How to Navigate Constant Change in the Digital-First Era by Liz Osterloh

How to Navigate Constant Change in the Digital-First Era by Liz Osterloh

13th July 2021

Content consumption is set to change post-pandemic. So how do content teams keep informing and entertaining?

Are We There Yet? The Behavioural Science Of Transport by Rory Sutherland

Are We There Yet? The Behavioural Science Of Transport by Rory Sutherland

12th July 2021

How we can reinvent travel for the next 50 years.

BIMA Hangouts | Where's The Profit? How to be a post-pandemic agency

BIMA Hangouts | Where's The Profit? How to be a post-pandemic agency

13th May 2021

What?

As an industry, we’ve managed to weather the past 12 months by adapting. But few agencies have yet had the chance to consider where all that change has left them – and with a dramatically altered working landscape, it’s not easy to find clear answers.

BIMA Hangouts | Ecommerce In The Aftermath

BIMA Hangouts | Ecommerce In The Aftermath

24th March 2021

Fresh insight from Mullenlowe Profero looking into online consumer behaviour.

BIMA X ForrestBrown Hangouts | R&D Tax Credits & Business Recovery

BIMA X ForrestBrown Hangouts | R&D Tax Credits & Business Recovery

2nd December 2020

What?

In 2016/17, the average R&D tax credit claim value was £51,075. By 2018/19, that figure had risen to £63,296. Why are claim values on the rise – and does your R&D tax credit claim stack up? Whether you’re a first time or long-time claimant, R&D tax credits can support your pandemic recovery strategy.

BIMA X todo Mobile X Somo Huddle | Privacy, Practice & IOS 14: Where do mobile advertising and apps go next?

BIMA X todo Mobile X Somo Huddle | Privacy, Practice & IOS 14: Where do mobile advertising and apps go next?

1st December 2020

Digital consumption is higher than ever. COVID has seen a huge surge in mobile usage. And against this backdrop, Apple has released iOS 14 with privacy changes that will, Facebook says, “severely curtail its [and everyone else’s] ability to track users' activity”.

In our latest BIMA Huddle, a panel of industry experts come together to explore the new state of mobile marketing. 

Keynotes 2020

Keynotes 2020

30th November 2020

BIMA Keynote Sessions 2020

You can now watch and download sessions from this year’s BIMA Conference. 

A New Digital Playbook for CX

A New Digital Playbook for CX

29th November 2020

2020 was the year that changed the future of customer experiences for good. Often, digital isn’t the primary channel anymore; it’s the only channel. And that places a whole new set of pressures on your content (and the system you use to manage it).

Bringing Inclusion & Diversity to your Business in 2021 | BIMA & I&D Council

Bringing Inclusion & Diversity to your Business in 2021 | BIMA & I&D Council

28th November 2020

The events of 2020 have shown us that Inclusion & Diversity is a mainstream topic for all digital businesses. 

Future-Proofing the Tech Ecosystem for an Uncertain Future

Future-Proofing the Tech Ecosystem for an Uncertain Future

27th November 2020

For years, we’ve been talking about ‘headless’ and ‘swappable’ architectures being key to creating agile, responsive experiences. Now comes the real test – a period of uncertainty unlike any we’ve had.

The Climate Crisis and Digital: Our Role as Companies and Creators | BIMA Sustainability Council

The Climate Crisis and Digital: Our Role as Companies and Creators | BIMA Sustainability Council

26th November 2020

As the world’s innovators we have the ability to create the future, and a duty to ensure that future is sustainable.

Resilient Digital Experiences in Disruptive Times

Resilient Digital Experiences in Disruptive Times

25th November 2020

Digital transformation took on a whole new level of importance in 2020. And with CIO budgets increased by 20% according to Acquia findings, that only looks set to accelerate.

How to 'Show-Up' in 2021 | BIMA Brands Council & Ingenuity

How to 'Show-Up' in 2021 | BIMA Brands Council & Ingenuity

24th November 2020

BIMA’s recent State of the Digital Industry report found that 44% of brands surveyed said they would be ‘Changing their Marketing Strategy’, 39% would be ‘Launching new Services’ and 36% planned to ‘Change their Business Model’ in the coming year. But what should those changes look like? 

Timur Bekmambetov on The New Shape of Storytelling

Timur Bekmambetov on The New Shape of Storytelling

23rd November 2020

The movie industry faces huge challenges right now, but on the flipside it’s also opening itself up to new formats, platforms and techniques that drive big returns from small investments and require a new form of creativty. 

How Wimbledon Recreated itself Digitally in 2020 | Wimbledon & IBM iX

How Wimbledon Recreated itself Digitally in 2020 | Wimbledon & IBM iX

22nd November 2020
Diverse Hiring Strategies for the New World | Hidden & VaynerMedia

Diverse Hiring Strategies for the New World | Hidden & VaynerMedia

21st November 2020

The digital industry must evolve. It must be more diverse. Without businesses taking a different approach to talent acquisition creativity and innovation will suffer.

#SaveTheNight - How to Build a Purpose Drive Movement | Engine & Jägermister

#SaveTheNight - How to Build a Purpose Drive Movement | Engine & Jägermister

20th November 2020

The Jägermeister #SaveTheNight campaign was created to help financially support bartenders, artists and makers, a sector that has been decimated by the pandemic.

Building Sustainable Trust Through Human-Centered Design | Deloitte Digital & Social Security Scotland

Building Sustainable Trust Through Human-Centered Design | Deloitte Digital & Social Security Scotland

19th November 2020

Trust is hard won and easily lost. 

How to Create a User Community

How to Create a User Community

18th November 2020

Alpro wanted to get closer to the professional baristas who use its plant-based products, to find new ways to engage with them. Appnovation were the people challenged with doing it.

BIMA X Shopware Hangouts | D2C eCommerce: The Direct Route to Your Customers

BIMA X Shopware Hangouts | D2C eCommerce: The Direct Route to Your Customers

5th November 2020

What?

Recent events have resulted in plenty of evidence about why brands and agencies need to embrace direct to consumer (D2C) eCommerce. Yet very few have addressed the how.

BIMA Hangouts | Born to Influence: How to Market to Gen Z

BIMA Hangouts | Born to Influence: How to Market to Gen Z

21st October 2020

For every generation, the human experience is now a digital experience. But more than any other, Generation Z is defined and shaped by digital – and in return Gen Z shapes and defines digital for everyone else.

BIMA X Deltek | From Vision to Action: Agency Management in Changing Times

BIMA X Deltek | From Vision to Action: Agency Management in Changing Times

15th July 2020

Management in changing times is never easy. In this webinar, you’ll hear industry experts/agency executives and clients share their experiences of how to successfully lead an agency through disruption. And there’ll be lots of practical insights to help you define and stay focused on your strategic vision and implement your chosen initiatives.


Single Customer View - The Missing Piece of the Puzzle

Single Customer View - The Missing Piece of the Puzzle

18th June 2020

Getting your data strategy right is crucial for achieving your objectives and delivering success.

Yet as customer touchpoints become ever more complex, data collection becomes more fragmented, increasing the risk of a disjointed customer view. Rich first party data is key to achieving a deep understanding of customer behaviour and the personalised interactions consumers expect - but how can you use this data to deliver competitive advantage? And is a customer data platform (CDP) now an essential part of the digital and marketing technology roadmap?

BIMA X Microsoft webinar | Productising - Your New Revenue Stream

BIMA X Microsoft webinar | Productising - Your New Revenue Stream

10th June 2020

What?

Digital transformation is a conversation most agencies have been having with their clients for a decade or more. But there remains huge opportunity for agencies able to turn that insight inwards. In this session we explore how to turn an agency’s bread and butter – project-based services – into productised, repeatable and far more profitable offerings. An essential session for any post-pandemic agency looking to find new revenue streams.

Register

If you would like to stay in touch and receive all updates relating to our online series please register your interest here.

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