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BIMA have officially launched their online web series, BIMA Hangouts. Our aim is to help the digital community navigate through the difficult challenges raised by the coronavirus outbreak as well as provide opportunities to up-skill and future-proof. Click here to view our existing content and look out for our upcoming events and see what we have on offer.

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BIMA Hangouts | Ecommerce In The Aftermath

BIMA Hangouts | Ecommerce In The Aftermath

24th March 2021

Fresh insight from Mullenlowe Profero looking into online consumer behaviour.

BIMA Hangouts | Demystifying Programmatic

BIMA Hangouts | Demystifying Programmatic

10th February 2021

What?

The conversation around Programmatic advertising is often dominated by platforms and jargon. But with more spend and a broader range of media moving into the realm, what are the real opportunities and challenges?

BIMA Hangouts | Protecting Mental Health in a Crisis Vol 3.0

BIMA Hangouts | Protecting Mental Health in a Crisis Vol 3.0

27th January 2021

What?

This week, as lockdown 3 starts to take its toll, we'll share advice and tips on how can you protect your own and your team’s mental health.

BIMA Hangouts | Brexit: Everything You Need To Know

BIMA Hangouts | Brexit: Everything You Need To Know

9th December 2020

What?

The clock’s ticking down to the end of Brexit transition. Come 1st January, whether the government reaches a deal or not, business will be affected. In this hangout, we’ll explore the post-Brexit landscape from a digital perspective, ask how it will affect you – and consider what you need to do to be ready. 

BIMA X ForrestBrown Hangouts | R&D Tax Credits & Business Recovery

BIMA X ForrestBrown Hangouts | R&D Tax Credits & Business Recovery

2nd December 2020

What?

In 2016/17, the average R&D tax credit claim value was £51,075. By 2018/19, that figure had risen to £63,296. Why are claim values on the rise – and does your R&D tax credit claim stack up? Whether you’re a first time or long-time claimant, R&D tax credits can support your pandemic recovery strategy.

BIMA X todo Mobile X Somo Huddle | Privacy, Practice & IOS 14: Where do mobile advertising and apps go next?

BIMA X todo Mobile X Somo Huddle | Privacy, Practice & IOS 14: Where do mobile advertising and apps go next?

1st December 2020

Digital consumption is higher than ever. COVID has seen a huge surge in mobile usage. And against this backdrop, Apple has released iOS 14 with privacy changes that will, Facebook says, “severely curtail its [and everyone else’s] ability to track users' activity”.

In our latest BIMA Huddle, a panel of industry experts come together to explore the new state of mobile marketing. 

Keynotes 2020

Keynotes 2020

30th November 2020

BIMA Keynote Sessions 2020

You can now watch and download sessions from this year’s BIMA Conference. 

A New Digital Playbook for CX

A New Digital Playbook for CX

29th November 2020

2020 was the year that changed the future of customer experiences for good. Often, digital isn’t the primary channel anymore; it’s the only channel. And that places a whole new set of pressures on your content (and the system you use to manage it).

Future-Proofing the Tech Ecosystem for an Uncertain Future

Future-Proofing the Tech Ecosystem for an Uncertain Future

27th November 2020

For years, we’ve been talking about ‘headless’ and ‘swappable’ architectures being key to creating agile, responsive experiences. Now comes the real test – a period of uncertainty unlike any we’ve had.

Resilient Digital Experiences in Disruptive Times

Resilient Digital Experiences in Disruptive Times

25th November 2020

Digital transformation took on a whole new level of importance in 2020. And with CIO budgets increased by 20% according to Acquia findings, that only looks set to accelerate.

How to 'Show-Up' in 2021 | BIMA Brands Council & Ingenuity

How to 'Show-Up' in 2021 | BIMA Brands Council & Ingenuity

24th November 2020

BIMA’s recent State of the Digital Industry report found that 44% of brands surveyed said they would be ‘Changing their Marketing Strategy’, 39% would be ‘Launching new Services’ and 36% planned to ‘Change their Business Model’ in the coming year. But what should those changes look like? 

Timur Bekmambetov on The New Shape of Storytelling

Timur Bekmambetov on The New Shape of Storytelling

23rd November 2020

The movie industry faces huge challenges right now, but on the flipside it’s also opening itself up to new formats, platforms and techniques that drive big returns from small investments and require a new form of creativty. 

How Wimbledon Recreated itself Digitally in 2020 | Wimbledon & IBM iX

How Wimbledon Recreated itself Digitally in 2020 | Wimbledon & IBM iX

22nd November 2020
Diverse Hiring Strategies for the New World | Hidden & VaynerMedia

Diverse Hiring Strategies for the New World | Hidden & VaynerMedia

21st November 2020

The digital industry must evolve. It must be more diverse. Without businesses taking a different approach to talent acquisition creativity and innovation will suffer.

#SaveTheNight - How to Build a Purpose Drive Movement | Engine & Jägermister

#SaveTheNight - How to Build a Purpose Drive Movement | Engine & Jägermister

20th November 2020

The Jägermeister #SaveTheNight campaign was created to help financially support bartenders, artists and makers, a sector that has been decimated by the pandemic.

Building Sustainable Trust Through Human-Centered Design | Deloitte Digital & Social Security Scotland

Building Sustainable Trust Through Human-Centered Design | Deloitte Digital & Social Security Scotland

19th November 2020

Trust is hard won and easily lost. 

How to Create a User Community

How to Create a User Community

18th November 2020

Alpro wanted to get closer to the professional baristas who use its plant-based products, to find new ways to engage with them. Appnovation were the people challenged with doing it.

BIMA X Shopware Hangouts | D2C eCommerce: The Direct Route to Your Customers

BIMA X Shopware Hangouts | D2C eCommerce: The Direct Route to Your Customers

5th November 2020

What?

Recent events have resulted in plenty of evidence about why brands and agencies need to embrace direct to consumer (D2C) eCommerce. Yet very few have addressed the how.

BIMA Hangouts | Born to Influence: How to Market to Gen Z

BIMA Hangouts | Born to Influence: How to Market to Gen Z

21st October 2020

For every generation, the human experience is now a digital experience. But more than any other, Generation Z is defined and shaped by digital – and in return Gen Z shapes and defines digital for everyone else.

BIMA X I&D Council Masterclass | Attraction, Recruitment and Retention

BIMA X I&D Council Masterclass | Attraction, Recruitment and Retention

20th October 2020

How do you know your attraction, recruitment and retention procedures aren’t alienating some of the people you want to attract, recruit and retain

Join us for our Masterclass, where a panel of experts will help you explore the issues, review your procedures and help you ensure that, next time you recruit, no one is unwittingly disadvantaged.

The BIMA Inclusion and Diversity Council will also be launching its new toolkits designed to help make your journey to becoming a more inclusive and diverse organisation easier.

BIMA X Verizon Media: The Future of Work

BIMA X Verizon Media: The Future of Work

30th September 2020

What?

The pandemic has changed the way we work. For many of us, the digital environment has become the only environment. But is that change permanent? And what happens next?

In this BIMA Hangouts session - and using their latest Global Study on the Future Of Work as a backdrop - Verizon Media will discuss the impact the virus has had and how these digital environments are now changing the ways we look at civic, social and professional engagement.

Register

If you would like to stay in touch and receive all updates relating to our online series please register your interest here.