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As an industry, we’ve managed to weather the past 12 months by adapting. But few agencies have yet had the chance to consider where all that change has left them – and with a dramatically altered working landscape, it’s not easy to find clear answers.

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With client needs evolving at pace during Covid-19, agencies have been forced to innovate. And by pivoting services as well as marketing, selling and managing relationships in new ways, many agencies now find themselves closer to clients than ever before.

Fresh insight from Mullenlowe Profero looking into online consumer behaviour.

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The conversation around Programmatic advertising is often dominated by platforms and jargon. But with more spend and a broader range of media moving into the realm, what are the real opportunities and challenges?

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This week, as lockdown 3 starts to take its toll, we'll share advice and tips on how can you protect your own and your team’s mental health.

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The clock’s ticking down to the end of Brexit transition. Come 1st January, whether the government reaches a deal or not, business will be affected. In this hangout, we’ll explore the post-Brexit landscape from a digital perspective, ask how it will affect you – and consider what you need to do to be ready. 

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In 2016/17, the average R&D tax credit claim value was £51,075. By 2018/19, that figure had risen to £63,296. Why are claim values on the rise – and does your R&D tax credit claim stack up? Whether you’re a first time or long-time claimant, R&D tax credits can support your pandemic recovery strategy.

Digital consumption is higher than ever. COVID has seen a huge surge in mobile usage. And against this backdrop, Apple has released iOS 14 with privacy changes that will, Facebook says, “severely curtail its [and everyone else’s] ability to track users' activity”.

In our latest BIMA Huddle, a panel of industry experts come together to explore the new state of mobile marketing. 

BIMA Keynote Sessions 2020

You can now watch and download sessions from this year’s BIMA Conference. 

2020 was the year that changed the future of customer experiences for good. Often, digital isn’t the primary channel anymore; it’s the only channel. And that places a whole new set of pressures on your content (and the system you use to manage it).

For years, we’ve been talking about ‘headless’ and ‘swappable’ architectures being key to creating agile, responsive experiences. Now comes the real test – a period of uncertainty unlike any we’ve had.

Digital transformation took on a whole new level of importance in 2020. And with CIO budgets increased by 20% according to Acquia findings, that only looks set to accelerate.

BIMA’s recent State of the Digital Industry report found that 44% of brands surveyed said they would be ‘Changing their Marketing Strategy’, 39% would be ‘Launching new Services’ and 36% planned to ‘Change their Business Model’ in the coming year. But what should those changes look like? 

The movie industry faces huge challenges right now, but on the flipside it’s also opening itself up to new formats, platforms and techniques that drive big returns from small investments and require a new form of creativty. 

The digital industry must evolve. It must be more diverse. Without businesses taking a different approach to talent acquisition creativity and innovation will suffer.

The Jägermeister #SaveTheNight campaign was created to help financially support bartenders, artists and makers, a sector that has been decimated by the pandemic.

Trust is hard won and easily lost. 

Alpro wanted to get closer to the professional baristas who use its plant-based products, to find new ways to engage with them. Appnovation were the people challenged with doing it.

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Recent events have resulted in plenty of evidence about why brands and agencies need to embrace direct to consumer (D2C) eCommerce. Yet very few have addressed the how.