BIMA Member Reports:

Discover the latest data & trends from our members.

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Amongst the BIMA membership you’ll find thought leaders in every facet of digital. So when they produce a new report it’s always worth reading. Read them here.

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Brave New Normal: Creative Trends 2021
Report

Brave New Normal: Creative Trends 2021

“Despite its’ challenges, 2020 has provided marketers and agencies an opportunity to reset and shift the paradigm of business and brand building.

Brave New Normal presents new imagination for growing businesses in the years to come - reframing the potential for brands and encouraging them to embrace a new creative canvas to delight, connect, inspire, and empower their customers.

Technology unlocks the power of connected creativity and this is the greatest opportunity our industry has ever known.”

— Jean Lin, Global CEO, dentsu Creative

37 min read
Shopify or Not? The Ultimate Guide to Unlocking SEO Potential
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Shopify or Not? The Ultimate Guide to Unlocking SEO Potential

Wondering whether Shopify is the right e-commerce option for your business?

Quick Read
7 New Rules for Retail: Kickstarting Profitable Digital Growth
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7 New Rules for Retail: Kickstarting Profitable Digital Growth

COVID-19 has brought about unprecedented change to everything we do. This extraordinary shared circumstance has fundamentally impacted how we go about our daily lives as individuals, and accelerated seismic shifts in the way businesses are run.

33 min read
11 Tips for a Stronger Online Community
Report

11 Tips for a Stronger Online Community

In February, back when being in a room full of 200 people felt normal, not naughty, we delivered a talk called ‘How to build strong online communities’. We set out to distil some of the things we’d learned working with big brands, small brands, side hustles and our own agency brands into a simple list of tips.

18 min read
Predictions 2021
Report

Predictions 2021

2020 sets the stage for a decade of unprecedented change

2020 saw the speed of change increase by factors no one could have expected back in January. Businesses pivoted literally from one day to the next. Organizations set aside hesitations and made bold decisions focusing on innovative technologies and strategies to respond to the crisis. Having done it all year to ensure survival, we expect to see businesses continue to move fast and implement decisions at lightning speed.

11 min read
How Agencies Can Help Brands Deliver Cutting-Edge Digital Experiences
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How Agencies Can Help Brands Deliver Cutting-Edge Digital Experiences

For brands to succeed these days, they won’t just be doing content marketing, and they won’t just be creating websites. They’ll be serving customers throughout their entire lifecycle. Digital experiences help brands capture greater revenue by driving preference, increasing customer loyalty, and enabling higher pricing.

22 min read
Sustaining The Drive To Digital: Six ways legacy platforms can slow you down as you scale
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Sustaining The Drive To Digital: Six ways legacy platforms can slow you down as you scale

The Covid-19 pandemic has caused a massive acceleration in the quest for digital competency, and companies are realizing that they need to move rapidly into a digital-first model — or risk getting left behind in the dust.

15 min read
The Digital Innovation Gap
Report

The Digital Innovation Gap

The industry’s largest-ever survey of CMS users reveals which technology drives greater business results.

25 min read
From Too Many CMSes to a Single Content Hub: Your content, integrated and assembled
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From Too Many CMSes to a Single Content Hub: Your content, integrated and assembled

Many companies have huge, dusty museums of software, solutions, tools, disparate systems and siloed content. Without a map or curation system, it’s easy to get lost long before you find the item in the collection that you’re looking for.

11 min read
Get More Value from Your Digital Investments: How to cut tech costs and build better digital experiences
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Get More Value from Your Digital Investments: How to cut tech costs and build better digital experiences

In this paper, we’ll highlight the areas where modern stacks add value through efficiency, cost savings and maximizing the value of tech investments.

22 min read
The Modern Website Strategy Guide: How content infrastructure is accelerating digital products
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The Modern Website Strategy Guide: How content infrastructure is accelerating digital products

The way people experience the web has radically shifted. Today’s websites are no longer simply a collection of published pages — they are full applications in their own right. The best websites are engaging, personalized digital experiences that are driven by data and enhanced by new technologies such as AI or machine learning.

38 min read
The Need for Speed: Why digital agencies are transforming their approach to delivering digital experiences
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The Need for Speed: Why digital agencies are transforming their approach to delivering digital experiences

The rise of the cloud has unleashed a new chapter of our digital era. New technologies are accelerating the pace of innovation, and new digital channels are continuing to serve increasing customer needs. Data privacy, localization and personalization in customer touchpoints have become even more critical for companies to compete in today’s economy.

29 min read
The Digital Transformation Maturity Model: A road map towards  becoming a digital-first organization
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The Digital Transformation Maturity Model: A road map towards becoming a digital-first organization

Digital transformation is how businesses are adapting to the impact of rapidly emerging technology.

19 min read
The Ultimate Guide to Headless CMS
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The Ultimate Guide to Headless CMS

How the next generation of agile content management options can work for you.

17 min read
Trends Report: New Ways to Play
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Trends Report: New Ways to Play

PRELOADED is a BAFTA-winning games studio working in XR, connected play and geospatial technologies.

Find out how the immersive landscape is reshaping the possibility space for kids' play, in PRELOADED's latest New Play Space report. 

Quick Read
How to Scale AI: From Proof of Concept to Production
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How to Scale AI: From Proof of Concept to Production

This guide is designed to be consumed by anyone with an interest in making sense of data and accelerating its use.

8 min read
Seven Ways to Accelerate B2B Digital Transformation
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Seven Ways to Accelerate B2B Digital Transformation

Digital Transformation can mean many things for many different businesses. But there will be common threads for companies running across diverse sectors.

Quick Read