BIMA Bites:

Bitesize Insight for Business.

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BIMA reports are a series of short best practice guides for those working in digital and tech. Each quarter we’ll take a different topic and survey our members about it to discover the issues most affecting them right now. Then we’ll share some of the actions they are taking to address the issues, so you can consider taking them too.

If there is a specific topic you would like to see covered please get in touch.

BIMA Innovator's Guide

BIMA Innovator's Guide

21st February 2024

Welcome to BIMA Innovation Council's Innovator's Guide.

BIMA x HeyFlow | Male Allyship in Digital & Tech Survey

BIMA x HeyFlow | Male Allyship in Digital & Tech Survey

19th February 2024

In November 2023, HeyFlow launched a male allyship survey with digital & tech member association and community BIMA to find out how knowledgeable and comfortable male leaders in digital are about reproductive health, that is creating barriers for women in the workplace.

BIMA Hangout | Jobs for Ukraine - Hire for Ukraine presentation

BIMA Hangout | Jobs for Ukraine - Hire for Ukraine presentation

1st April 2022

An initiative helping Ukrainian professionals affected by war connect with new quality jobs.

BIMA Hangout | Jobs for Ukraine - Deloitte Legal presentation

BIMA Hangout | Jobs for Ukraine - Deloitte Legal presentation

1st April 2022

This presentation was part of the open discussion for BIMA members to explore ways that our community can support the people of Ukraine with sponsored jobs in UK digital.

Immersive Council Guide 2020: Time To Get Involved in The New Reality

Immersive Council Guide 2020: Time To Get Involved in The New Reality

16th February 2021

BIMA’s Immersive Council are proud to present their Immersive Guide for 2020. Now more than ever, the digital industry needs to come up with new and creative ways to engage with audiences, as well as create innovative new experiences that fit into our ever-expanding virtual world.

BIMA Conference 2020: Lessons Learnt

BIMA Conference 2020: Lessons Learnt

16th February 2021

9 keynote speakers. 9 absorbing, challenging and thought-provoking presentations.

BIMA Bites | Where Do Mobile Advertising Apps Go Next?

BIMA Bites | Where Do Mobile Advertising Apps Go Next?

16th February 2021

In June 2020, Apple caused a near riot with its announcement of changes to iOS 14 that meant the end of automatic tracking opt-ins. In this BIMA Bites, we explore the ramifications of an industry redefining move.

BIMA Bites | What Keeps You Awake at Night

BIMA Bites | What Keeps You Awake at Night

12th February 2021
BIMA Bites | Your AI Journey

BIMA Bites | Your AI Journey

11th February 2021

When we asked our members’ about the state of AI in their business, this is what they told us:

  • Everyone’s talking to clients about AI
  • Some sectors are especially likely to be holding the AI conversation (financial services – 42% retail – 38%, healthcare – 35%)
  • Yet 28% of BIMA members don’t have an AI strategy; and
  • In-house expertise is confined to some areas of AI (machine learning – 75%) and not others (IoT – 29%)
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