BIMA Bites:

Bitesize Insight for Business.

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BIMA reports are a series of short best practice guides for those working in digital and tech. Each quarter we’ll take a different topic and survey our members about it to discover the issues most affecting them right now. Then we’ll share some of the actions they are taking to address the issues, so you can consider taking them too.

If there is a specific topic you would like to see covered please get in touch.

Charities in Need: The State of Website Performance in the Third Sector

Charities in Need: The State of Website Performance in the Third Sector

29th September 2020

In a first of its kind in-depth audit of charity websites, produced by our Charities Council, we audited over 400 small and mid sized charities. Our objective was to create a snapshot of how successful charity websites are from a technical and user-experience perspective. The results dramatise a sector in need.

BIMA Bites | Your AI Journey

BIMA Bites | Your AI Journey

11th February 2021

When we asked our members’ about the state of AI in their business, this is what they told us:

  • Everyone’s talking to clients about AI
  • Some sectors are especially likely to be holding the AI conversation (financial services – 42% retail – 38%, healthcare – 35%)
  • Yet 28% of BIMA members don’t have an AI strategy; and
  • In-house expertise is confined to some areas of AI (machine learning – 75%) and not others (IoT – 29%)
BIMA Bites | What Keeps You Awake at Night

BIMA Bites | What Keeps You Awake at Night

12th February 2021
Immersive Council Guide 2020: Time To Get Involved in The New Reality

Immersive Council Guide 2020: Time To Get Involved in The New Reality

16th February 2021

BIMA’s Immersive Council are proud to present their Immersive Guide for 2020. Now more than ever, the digital industry needs to come up with new and creative ways to engage with audiences, as well as create innovative new experiences that fit into our ever-expanding virtual world.

BIMA Conference 2020: Lessons Learnt

BIMA Conference 2020: Lessons Learnt

16th February 2021

9 keynote speakers. 9 absorbing, challenging and thought-provoking presentations.

BIMA Bites | Where Do Mobile Advertising Apps Go Next?

BIMA Bites | Where Do Mobile Advertising Apps Go Next?

16th February 2021

In June 2020, Apple caused a near riot with its announcement of changes to iOS 14 that meant the end of automatic tracking opt-ins. In this BIMA Bites, we explore the ramifications of an industry redefining move.