Leadership. Law. Mental Health. BIMA’s webinars may cover an eclectic range of content, but they all have one thing in common: helping you build a stronger, more capable, better prepared business. Take a look now.
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To gain a perspective on global trends in the adoption of marketing and customer experience (CX) technology, BIMA Partner Acquia surveyed 8,000 consumers and 800 marketers across the world from July 2020 to August 2021 to create their annual CX report.
When we and our councils find areas of the industry that warrant greater scrutiny, they produce reports that get the digital (and wider) world talking. From AI to I&D, Immersive to Charities, find them all here.
Amongst the BIMA membership you’ll find thought leaders in every facet of digital. So when they produce a new report it’s always worth reading. Read them here.
Marketing planning and execution management are business practices and processes that are foundational to achieving marketing results, whether your desired outcomes are revenue,
ROI, or as specific as channel performance. In this research, Yard identified the current state of marketing planning and how marketers can prepare to succeed in 2022.
London is a city that is always innovating and reinventing itself – much like the capital’s burgeoning fintech sector.
We surveyed and spoke with over 500 digital leaders to understand the impact of Covid-19 on their CX strategies. We went on to explore changing attitudes to risk, investment, commercial modelling and measurement, programme priorities and business barriers.
We wanted to create a hub that gives you access to all the latest thinking, not just that driven by BIMA or our members. So to complete the picture, here’s what the wider industry is talking about.
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