Leadership. Law. Mental Health. BIMA’s webinars may cover an eclectic range of content, but they all have one thing in common: helping you build a stronger, more capable, better prepared business. Take a look now.
Fresh insight from Mullenlowe Profero looking into online consumer behaviour.
The conversation around Programmatic advertising is often dominated by platforms and jargon. But with more spend and a broader range of media moving into the realm, what are the real opportunities and challenges?
When we and our councils find areas of the industry that warrant greater scrutiny, they produce reports that get the digital (and wider) world talking. From AI to I&D, Immersive to Charities, find them all here.
BIMA’s Immersive Council are proud to present their Immersive Guide for 2020. Now more than ever, the digital industry needs to come up with new and creative ways to engage with audiences, as well as create innovative new experiences that fit into our ever-expanding virtual world.
Amongst the BIMA membership you’ll find thought leaders in every facet of digital. So when they produce a new report it’s always worth reading. Read them here.
While the vast majority of companies are aware of the possible benefits of integrating AI applications to their products and internal business processes, few are succeeding to do this at scale and see returns on investment. Those that are stand to achieve a severe competitive advantage.
PRELOADED is a BAFTA-winning games studio working in XR, connected play and geospatial technologies.
Find out how the immersive landscape is reshaping the possibility space for kids' play, in PRELOADED's latest New Play Space report.
For brands to succeed these days, they won’t just be doing content marketing, and they won’t just be creating websites. They’ll be serving customers throughout their entire lifecycle. Digital experiences help brands capture greater revenue by driving preference, increasing customer loyalty, and enabling higher pricing.
We wanted to create a hub that gives you access to all the latest thinking, not just that driven by BIMA or our members. So to complete the picture, here’s what the wider industry is talking about.