Industry Reports:

Bringing you the latest research from our industry partners.

Industry resources

We wanted to create a hub that gives you access to all the latest thinking, not just that driven by BIMA or our members. So to complete the picture, here’s what the wider industry is talking about.

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The Amazingly Effective Email Marketing Automation Guide
Report

The Amazingly Effective Email Marketing Automation Guide

23 min read
Personalization vs. Customization: Clarifying the Confusion
Report

Personalization vs. Customization: Clarifying the Confusion

Quick Read
Web Customization in 5
Report

Web Customization in 5

Quick Read
Customer Data Platforms and Multi-Channel Decision Management
Report

Customer Data Platforms and Multi-Channel Decision Management

17 min read
The State of Programmatic Advertising
Report

The State of Programmatic Advertising

38 min read
Ratings and Reviews in Above-the-Line Advertising
Report

Ratings and Reviews in Above-the-Line Advertising

37 min read
The Social Customer Experience
Report

The Social Customer Experience

35 min read
Achieving Microsite Excellence - Finding the Right CMS
Report

Achieving Microsite Excellence - Finding the Right CMS

38 min read
A Guide to Marketing Budgeting and Forecasting
Report

A Guide to Marketing Budgeting and Forecasting

33 min read
Customer Analytics
Report

Customer Analytics

42 min read
To CDP or Not to CDP? Five ways to unify disconnected data across the business
Report

To CDP or Not to CDP? Five ways to unify disconnected data across the business

15 min read
A Marketer's Guide to Customer Data Platforms
Report

A Marketer's Guide to Customer Data Platforms

23 min read
The Modern Marketing Leaders Dilemma
On-Demand Webinar

The Modern Marketing Leaders Dilemma

Drive Better Results with A/B Testing
Report

Drive Better Results with A/B Testing

5 min read
The Ultimate Guide to Multisite Management
Report

The Ultimate Guide to Multisite Management

17 min read
Your Personalization Checklist
Report

Your Personalization Checklist

Quick Read
Evolution of the DMP
Report

Evolution of the DMP

38 min read
Don't End Up in the Spam Folder!
Report

Don't End Up in the Spam Folder!

Quick Read
Your Guide to Inbox Placement
Report

Your Guide to Inbox Placement

24 min read
Making Marketing Automation a Reality
Report

Making Marketing Automation a Reality

26 min read