Industry Reports:

Bringing you the latest research from our industry partners.

Industry resources

We wanted to create a hub that gives you access to all the latest thinking, not just that driven by BIMA or our members. So to complete the picture, here’s what the wider industry is talking about.

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The Ultimate Guide to Website Personalization
Report

The Ultimate Guide to Website Personalization

38 min read
The Amazingly Effective Email Marketing Automation Guide
Report

The Amazingly Effective Email Marketing Automation Guide

23 min read
Personalization vs. Customization: Clarifying the Confusion
Report

Personalization vs. Customization: Clarifying the Confusion

Quick Read
Web Customization in 5
Report

Web Customization in 5

Quick Read
Customer Data Platforms and Multi-Channel Decision Management
Report

Customer Data Platforms and Multi-Channel Decision Management

17 min read
The State of Programmatic Advertising
Report

The State of Programmatic Advertising

40 min read
Ratings and Reviews in Above-the-Line Advertising
Report

Ratings and Reviews in Above-the-Line Advertising

38 min read
The Social Customer Experience
Report

The Social Customer Experience

36 min read
Achieving Microsite Excellence - Finding the Right CMS
Report

Achieving Microsite Excellence - Finding the Right CMS

38 min read
A Guide to Marketing Budgeting and Forecasting
Report

A Guide to Marketing Budgeting and Forecasting

33 min read
Digital Asset Management Comparison Guide
Report

Digital Asset Management Comparison Guide

20 min read
How to Measure Digital Asset Management ROI
Report

How to Measure Digital Asset Management ROI

8 min read
How to Select a DAM
Report

How to Select a DAM

7 min read
The Definitive Guide to Digital Asset Management (DAM)
Report

The Definitive Guide to Digital Asset Management (DAM)

32 min read
The Marketers Guide to Digital Asset Management
Report

The Marketers Guide to Digital Asset Management

6 min read
Customer Analytics
Report

Customer Analytics

43 min read
To CDP or Not to CDP? Five ways to unify disconnected data across the business
Report

To CDP or Not to CDP? Five ways to unify disconnected data across the business

16 min read
A Marketer's Guide to Customer Data Platforms
Report

A Marketer's Guide to Customer Data Platforms

23 min read
Managing and Personalizing a Multi-Channel Experience
On-Demand Webinar

Managing and Personalizing a Multi-Channel Experience

Headless Content Management - is it right for your organization?
On-Demand Webinar

Headless Content Management - is it right for your organization?