BIMA’s recent State of the Digital Industry report found that 44% of brands surveyed said they would be ‘Changing their Marketing Strategy’, 39% would be ‘Launching new Services’ and 36% planned to ‘Change their Business Model’ in the coming year. But what should those changes look like?
Join members of the BIMA Brands Council and Ingenuity to explore where brands should innovate and where they should play it safe in a year where the only constant is change.
We’ll ask what opportunities can come out of such rapid digital acceleration. And we’ll debate the channels, technologies and partners a modern marketing team should be investing in to ‘show up’ in 2021.