BIMA On-Demand Webinar
How we can reinvent travel for the next 50 years.
A lot of what we call progress, and a lot of what we think of as "trends", arises from the complicated interplay between technology, psychology and economics. It is a kind of human equivalent of the three-body problem in physics.
There is no more interesting place to explore this complex and often unpredictable interplay between these three forces than in the field of transport.
Traditionally transport has been judged as the interplay of economics and engineering. It's been treated as a two-body problem. How long does it take? How much does it cost? This oversimplification is breaking down, however.
But, as co-author of an upcoming book on the behavioural science of transport, Rory explains how the future of transportation lies as much in understanding buyer and passenger psychology than in trying to further improve transit times.
In the words of Kumal Galhotra, car-making is 100,000 rational decisions in search of one emotional decision...
