Appnovation On-Demand Webinar
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Appnovation
Appnovation On-Demand Webinar
How to Create a User Community
On-Demand Webinar
On-Demand Webinar

How to Create a User Community

Alpro wanted to get closer to the professional baristas who use its plant-based products, to find new ways to engage with them. Appnovation were the people challenged with doing it.

In this masterclass, explore Appnovation’s journey of audience research, conceptualisation and prototyping that has built www.barista-unfiltered.com, a dedicated platform that’s home to Alpro’s barista community.

Speakers:

Amanda Glasgow

Creative Director EMEA

Appnovation

Ralph Urmel

Digital Experience Manager

Alpro

Andrew Dunbar

General Manager EMEA

Appnovation