Digital consumption is higher than ever. COVID has seen a huge surge in mobile usage. And against this backdrop, Apple has released iOS 14 with privacy changes that will, Facebook says, “severely curtail its [and everyone else’s] ability to track users' activity”.
In our latest BIMA Huddle, a panel of industry experts come together to explore the new state of mobile marketing.
Together, they will discuss the impact of iOS 14 in the larger context of targeting, transparency and online privacy concerns among mobile consumers. And they’ll explore how brands and apps can adapt practices to protect revenue and optimise results.
The current surge in mobile traffic comes during an already accelerated period of increased mobile usage. For consumers, developers and brands alike, it is a period that has highlighted concerns about the prevalence and practice of how brands and technology track online behaviour and subsequently target users – concerns brought to the fore by the launch of iOS 14.
In this changing landscape, mobile marketers need to know how to adapt.
This Huddle is for anyone involved in the brand and agency space with an interest in evolving technology and mobile.