BIMA x Big Group | How to Use Chatbots for Marketing

Join Big Group for a workshop on using Large Language Model AI (chatbots etc.) to enhance, improve and accelerate marketing processes.

The arrival of the new generation of AI tools is rarely out of the news this year, along with all the hype, confusion and simplification of its implications. This Masterclass will focus on the practical use of LLMs like ChatGPT for specific tasks that we all do every day. It will offer a range of techniques and suggestions for working with LLMs that map directly to marketing processes as well as knowledge work in general.

It will cover:

A general overview and understanding of the technology
Warnings and limitations on their use
Everyday tasks you can offload or speed up with AI
Techniques for getting better responses from chatbots
How to make marketing processes better, faster or both

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