Recent events have resulted in plenty of evidence about why brands and agencies need to embrace direct to consumer (D2C) eCommerce. Yet very few have addressed the how.
This crucial webinar for brands and agencies will put that right, with fresh perspectives from multichannel and pure play retailers, agencies and eCommerce platform provider.
You’ll explore how to start trading online. You’ll learn how to adapt and diversify your approach in response to changing consumer demand. And you’ll explore alternative models.
COVID-19 has accelerated the already rapid growth seen in ecommerce, encouraging new consumer behaviours, challenging existing brand loyalties and driving rapid change in the eCommerce landscape. Perhaps the biggest shift of all has been the rise of D2C eCommerce.
So how should brands looking to reach new audiences or capitalise on new behaviour use new D2C eCommerce channels? How do in-house marketing departments or external agencies move at pace to design, test and launch new pilots? And once underway, how do you ensure each iteration delivers improvement?