Acquia On-Demand Webinar
Consent-driven personalisation and a first-party data strategy that builds loyalty: they’re how marketers get beyond third-party cookies.
Google’s recent announcement that it was planning to ‘phase out support for third-party tracking cookies in its Chrome browser within two years’, has been viewed by many as the final blow to third-party cookies in marketing and a push towards stronger privacy-focused open web standards. Marketers need to respond with a powerful first-party data strategy to win the trust and loyalty of customers. And now’s the time to act.
During this session, we will explore:
The power lies with you as a marketer to deliver better personalisation and higher customer privacy standards.
Join us as we discuss the benefits for businesses and consumers in allowing consumers to play an active, upfront role in their own data-driven experiences.
Eric Fullerton is the Lead Product Evangelist for Acquia's suite of open digital experience products. Eric’s passion solving for the future of digital comes from living it firsthand for the past 10 years.
Eric has been navigating the divide between people, process, and technology at small organizations and global tech giants alike as he continues his journey to excite employees and engage customers through the power of digital marketing.