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Pixeled Eggs Report
Charities in Need: The State of Website Performance in the Third Sector
Report
1 Min Read
Report
1 Min Read

Charities in Need: The State of Website Performance in the Third Sector

In a first of its kind in-depth audit of charity websites, produced by our Charities Council, we audited over 400 small and mid sized charities. Our objective was to create a snapshot of how successful charity websites are from a technical and user-experience perspective. The results dramatise a sector in need.

This is a critical time for the charity sector. Post-lockdown, many charities will be pinning their hopes on the ability of their websites to drive donations. Yet this new report for the BIMA Charities Council shows that a sector already in crisis is poorly placed to use digital as a way of bouncing back:

  • Fewer than 2% of audited charities achieved an ‘excellent’ rating
  • 41% received a ‘fail’ or lower
  • 11% of charities had no website at all
  • Almost 1 in 10 had no mobile version of their website

For many charities, the pandemic has turned the issue of income from a constant challenge to an existential threat. As the UK leaves lockdown, the survival of charities will rely heavily on their ability to leverage technology and their online capabilities. So how well is the sector equipped to manage?

In a first-of-its-kind study by Pixeled Eggs for the BIMA Charities Council, we audited 411 small and mid-sized charities to assess how well they achieve digital best practice on their websites. Researchers assessed charity websites based on their usability, platform and technology performance across mobile and desktop devices. They also assessed information seeker, supporter and beneficiary journeys. The results show that a sector already in crisis is poorly placed to use digital as a way of bouncing back.

Click here to watch the accompanying event that will reveal the studies results and methodology to lead into a panel discussion about the barriers and opportunities charities face online.