BIMA On-Demand Webinar
BIMA
BIMA On-Demand Webinar
What is Digital Day?
On-Demand Webinar
On-Demand Webinar

What is Digital Day?

The only initiative of its kind, BIMA Digital Day gives 11-16 year olds an insight into a world of digital careers. Students compete in a sponsored, nationwide digital challenge for a chance to win £500 cash for their school and some fantastic prizes for themselves. The only initiative of its kind, BIMA Digital Day gives 11-16 year olds an insight into a world of digital careers. Students compete in a sponsored, nationwide digital challenge for a chance to win £500 cash for their school and some fantastic prizes for themselves.

It’s a day that brings digital to life. And if previous years are anything to go by, it’s a day that changes lives. Not so long ago, 95% of BIMA members told us a lack of skills was holding back their growth. The Centre for Economics and Business Research agreed, saying the shortage of tech and digital talent is costing the UK £21.8bn.

Pandemic aside, digital has been growing at twice the rate of the broader economy. But unless we fix the skills shortage, that can’t continue. Digital Day works for schools. It works for students. It works for the sector as a whole in encouraging more young people to discover the potential of a digital career. And with every passing year, it matters more than ever.

It’s a day that brings digital to life. And if previous years are anything to go by, it’s a day that changes lives. Not so long ago, 95% of BIMA members told us a lack of skills was holding back their growth. The Centre for Economics and Business Research agreed, saying the shortage of tech and digital talent is costing the UK £21.8bn.

Pandemic aside, digital has been growing at twice the rate of the broader economy. But unless we fix the skills shortage, that can’t continue. Digital Day works for schools. It works for students. It works for the sector as a whole in encouraging more young people to discover the potential of a digital career. And with every passing year, it matters more than ever.

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