BIMA Report
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BIMA
BIMA Report
The State of the Digital Industry
Report
27 Min Read
Report
27 Min Read

The State of the Digital Industry

The results of our State of the Digital Industry Survey are in, and they show that agency experience has been hugely varied:

  • Almost 1 in 5 (18%) of agencies have experienced a catastrophic collapse in revenue of less than 50% of original expectations
  • 27% of agencies have or expect to make redundancies
  • Almost half (44%) of clients have had budgets more than halved

But there are positives:

  • 44% of agencies are recruiting
  • 3 times more clients would pick an agency that could show ROI than one that was 10% cheaper.

With this State of the Digital Industry Report, we’ll reveal more about what activities will take priority for clients in the next 6 months, where clients will be spending their money and what clients are looking for from their partners. An essential insight as we all work to recover from the impact of the pandemic, join us to explore where agencies go next.

Why?

Now more than ever it is important to help clients and agencies understand each other’s challenges, to drive productive support across the industry. That was the reason for the State of the Digital Industry Report, which aimed to:

Understand the impact of Covid-19 on the digital and tech industry as we go into the second half of 2020.

Help clients and agencies understand each other’s challenges, to drive productive support across the industry.

We have had a brilliant response from agencies and clients and we'd like to thank everyone who has taken part. The insight gathered is fundamental to how we plan and drive our businesses forward.

Who?

This report is relevant for anyone who is interested in discovering more about the current state of the digital industry and what it means for the future.

Watch our webinar on the report here.