BIMA x Sunshine Masterclass | Influencers in 2023

Influencers have transformed the way we shop from a viral skincare brand to a must-stop restaurant. But with platform changes and de-influencing, how can brands form authentic relationships with influencers? In our masterclass, Sunshine will take you through the importance of influencers and how to build influencer activity into your 2023 strategy.

In this masterclass, we'll cover the following areas:

• The importance of influencers in 2023 - how they support brand activity, extend the sphere of influence and build brand education.
• Influencer process - from sourcing to posting.
• Models of engagement - Gifting/ Events, content and campaign activity.
• Types of influencers - from small communities to celebrity engagement.
• Measuring success - reporting key figures, tracking consumer path and measuring ROI.