Leadership. Law. Mental Health. BIMA’s webinars may cover an eclectic range of content, but they all have one thing in common: helping you build a stronger, more capable, better prepared business. Take a look now.
An open discussion for BIMA members to explore ways that our community can support the people of Ukraine with sponsored jobs in UK digital.
To gain a perspective on global trends in the adoption of marketing and customer experience (CX) technology, BIMA Partner Acquia surveyed 8,000 consumers and 800 marketers across the world from July 2020 to August 2021 to create their annual CX report.
Covid-19 has presented a constantly shifting challenge for businesses. With pandemic-related change likely to remain the one business constant for some time to come, this BIMA Hangout aims to provide as much certainty and clarity as possible about what happens next, with practical tips you can implement in your business.
When we and our councils find areas of the industry that warrant greater scrutiny, they produce reports that get the digital (and wider) world talking. From AI to I&D, Immersive to Charities, find them all here.
Amongst the BIMA membership you’ll find thought leaders in every facet of digital. So when they produce a new report it’s always worth reading. Read them here.
Leading up to the Covid-19 pandemic, the adoption of emerging digital technologies in the healthcare sector was muted. But the challenge of delivering private healthcare during a time of social distancing and remote working led to the rapid implementation of new digital tools, ecosystems and approaches to every level of care delivery. The pandemic also highlighted health inequalities and discrepancies in care across geographies and groups of patients. Some of which could be solved by meaningful and empathic digitisation.
In a digital-first world that is evolving rapidly with increasing demands from consumers and stakeholders, quickly understanding what works and what doesn’t is imperative. This needs to be done both introspectively and by taking learnings from others.
Marketing planning and execution management are business practices and processes that are foundational to achieving marketing results, whether your desired outcomes are revenue,
ROI, or as specific as channel performance. In this research, Yard identified the current state of marketing planning and how marketers can prepare to succeed in 2022.
We wanted to create a hub that gives you access to all the latest thinking, not just that driven by BIMA or our members. So to complete the picture, here’s what the wider industry is talking about.