Isobar Report
“Despite its’ challenges, 2020 has provided marketers and agencies an opportunity to reset and shift the paradigm of business and brand building.
Brave New Normal presents new imagination for growing businesses in the years to come - reframing the potential for brands and encouraging them to embrace a new creative canvas to delight, connect, inspire, and empower their customers.
Technology unlocks the power of connected creativity and this is the greatest opportunity our industry has ever known.”
— Jean Lin, Global CEO, dentsu Creative
This report was created by a team of strategists, creatives and technologists from across dentsu’s global creative offering including experts from award-winning agencies dentsu mcgarrybowen, Isobar, 360i and dentsu agencies.
In it they draw on their experience as partners to some of the world’s biggest brands as they navigate through the pandemic and evolve their businesses.
The report also includes insights and case studies from Dentsu Inc.’s world-famous innovation teams. The intention is for you to use this document as a tool to reflect on 2020, and to provide inspiration to propel your business and brands forward into a brave, new normal in 2021 and beyond.