censhare Report
Modern marketing requires a myriad of connected technologies, but the tools evolved to support the functions supported by marketing technology vendors still differ dramatically.
DAM & Dynamic Production is a whitepaper by industry analyst and DAM expert, Theresa Regli , looking at the disconnected state of the many vendor solutions across the MarTech software industry, and how these can let enterprise organizations down. As enterprise evolve, they are in need of a connected technology ecosystem, with only intimately connected system able to support companies with collaborative and efficient production and distribution processes.
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