Bynder Live Webinar
In the modern digital economy, the notion of ‘brand’ can influence everything from first-touch engagement to purchase and repeat loyalty. Creative content is a differentiator that can elevate a brand, but too often it’s a hurdle to overcome, as opposed to an opportunity to unlock.
Join Brian Kavanaugh, Director Global Field & Customer Marketing at Bynder and Sarah Clayton, Research Analyst, Information Technology and Analytics at Aberdeen Strategy & Research, to understand the state of Digital Asset Management (DAM) at large organizations.
This webinar will explore some common challenges experienced, how leaders in digital experience have integrated digital asset management (DAM) into their technology stack, as well as showcase examples of mature DAM deployments that elevate the brand, and achieve a true competitive advantage in the marketplace.
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Brian is Director of Global Field & Customer Marketing at Bynder with a passion for growing brands. He is an innovative, sales-oriented marketing leader with a career history of developing marketing strategies that support revenue growth.
Sarah is a Research Analyst, Information Technology & Analytics at Aberdeen Strategy and Research.