There’s a problem with big, all-in-one experience and enterprise suites: the pandemic has shown they’re simply not nimble or fast enough to respond to rapid change. So what is?
For many of the retailers and businesses who have successfully weathered the current storm, their application of MACH (Microservices, APIs, Cloud and Headless) technologies has enabled them to meet an ever-changing business climate. MACH is the present and future of customer experience.
In this session we’ll be sharing what are MACH architectures, what are their benefits, and what are the skills and capabilities required – agency and brand side – to take advantage of this maturing technology shift.
A key difference between retailers and businesses that have weathered the pandemic successfully and those who have suffered has been their ability to quickly adapt to change through the use of technology. Speed, scale and agility have become paramount.
It’s no longer enough to release new functionality once a month. It’s not enough to incrementally improve functions over a series of iterations that take months or years. It’s not enough to be dependent on a vendors upgrade path for your business’s success. Businesses need to move faster than that. So the technology does too.
The MACH Alliance launched in June 2020 to help companies take advantage of the most innovative and flexible enterprise technologies available in composable setups and to break the release cycle through an ecosystem of:
In this session, we’ll explore the speed and agility you can achieve by implementing a pluggable, scalable, replaceable and continuously improvable MACH system and culture.
Natalie has spent the last 20 years leading and growing agencies, including spending seven years as CEO of Global Marketing and Technology Agency Amaze, before joining TH_NK, acquired by EPAM in November 2018.
She has deep level expertise in building digital capability for agencies and their clients. She is well versed in M&A, agency integration, setting out digital visions and operating models, advising on global/local operations and developing talent and teams. She has extensive commerce experience, in particular working with manufacturers on D2C strategies. Additionally, she was a founder of a commerce SI start-up, Loop Integration, in the US.
She has worked with many leading global brands including Toyota, Lexus, ASICS, Unilever, Coca-Cola, Dyson and Adecco Group.
She is a passionate advocate, industry spokesperson and mentor for developing digital talent on a world stage.
Sonja heads up Product Marketing globally for award-winning headless CMS vendor Contentstack. She is also Firestarter and Vice President of the MACH Alliance, challenging the status quo of the enterprise software industry.
Sonja brings two decades of industry experience in the areas of marketing, business development and services. Sonja previously worked for traditional CMS vendors Bloomreach and SDL.
Sonja is a mother of three and lives near Amsterdam, The Netherlands.
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